MAKE THE
STORE WORK
FOR YOU

FACT

5 major Napkin Brands
A sea of variants
A confusing category
& a disengaged shopper


CHALLENGE

Slow the shopper down & talk.
Talk period needs, that is.


HOW DID WE MAKE THE
STORE WORK FOR US?

1. Use the sea of variants to organize
2. Use the aisle to educate
3. Use the product to sell itself

1. Use the sea of variants to organize

2. Use the aisle to educate