JOURNEY
WITH THE SHOPPER

In 2008, Body Care was an
Php 18.5 BILLION
industry



The opportunity for J&J was clear.

But when you're a brand best known for being
made for babies, how do you compete in a
market dominated by adult brands?


SHOPPER MARKETING
STRATEGY

Trace the 7 stages of the shopper's path & launch the
Johnson's Body Care Brand World in-store.